Business Services and Consulting
A comprehensive guide to Class 35 of the Trademark Filing Classification. Trademarks must be applied or registered under classes and each class represents a distinct class of goods or services. In this post, we comprehensively cover the goods which fall under Class 35 of trademark classification.
The following services are classified under Class 35: Services rendered by persons or organizations principally with the object of:
1.Help in the working or management of a commercial undertaking
2.Help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.
Class 35 includes mainly
-the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
-services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
-services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.
The following services must NOT be classified under Class 35:
services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise.
A
administrative processing of purchase orders
advertising / publicity
advertising by mail order
rental of advertising time on communication media
rental of advertising space
production of advertising films
advertising agencies / publicity agencies
auctioneering
B
bill-posting / outdoor advertising
rental of billboards [advertising boards]
book-keeping / accounting
business management of reimbursement programmes for others / business management of reimbursement programs for others
providing business information via a web site
business research
business investigations
business appraisals
business information
business project management services for construction projects
business management for freelance service providers
business management of sports people
business management of performing artists
business management of hotels
business inquiries
business management assistance
business efficiency expert services
advisory services for business management
business organization consultancy
business management and organization consultancy
business management consultancy
professional business consultancy
business auditing
C
commercial information agencies
commercial intermediation services
provision of commercial and business contact information
commercial or industrial management assistance
commercial administration of the licensing of the goods and services of others
commercial information and advice for consumers [consumer advice shop]
compilation of statistics
compilation of information into computer databasescomputerized file management
cost price analysis
D
data search in computer files for others
demonstration of goods
design of advertising materials
direct mail advertising
dissemination of advertising matter
distribution of samples
document reproduction
drawing up of statements of accounts
E
economic forecasting
employment agencies
F
None
G
None
H
None
I
import-export agencies
invoicing
layout services for advertising purposes
provision of an on-line marketplace for buyers and sellers of goods and services
on-line advertising on a computer network
K
None
K
None
L
None
M
marketing studies
marketing research
marketing
modelling for advertising or sales promotion
N
negotiation and conclusion of commercial transactions for third parties
news clipping services
arranging newspaper subscriptions for others
O
office machines and equipment rental*
opinion polling
organization of fashion shows for promotional purposes
organization of trade fairs for commercial or advertising purposes
organization of exhibitions for commercial or advertising purposes
outsourced administrative management for companies
outsourcing services [business assistance]
P
pay per click advertising
payroll preparation
personnel management consultancy
personnel recruitment
rental of photocopying machines
photocopying services
presentation of goods on communication media, for retail purposes
price comparison services
procurement services for others [purchasing goods and services for other businesses]
psychological testing for the selection of personnel
public relations
publication of publicity texts
publicity material rental
Q
None
R
radio advertising
relocation services for businesses
retail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies
S
sales promotion for others
rental of sales stands
search engine optimization / search engine optimisation
secretarial services
shop window dressing
shorthand
sponsorship search
arranging subscriptions to telecommunication services for others
systemization of information into computer databases
T
tax filing services
tax preparation
telemarketing services
telephone answering for unavailable subscribers
television advertising
transcription of communications [office functions]
typing
U
updating and maintenance of data in computer databases
updating of advertising material
V
rental of vending machines
W
web site traffic optimization / web site traffic optimisation
word processing
writing of curriculum vitae for others / writing of résumés for others
writing of publicity texts
X
None
Y
None
Z
None